Life's too short for boring protein.


Ron McAfee


Charlotte, NC



20G protein. 1G sugar. Happy birthday.

ONE Brands, formerly known as Oh Yeah! Nutrition, was founded in 1999 by Ron McAfee. With roots in sports nutrition, ONE has always been a protein snack bar pioneer with a singular mission: exceptional taste, texture and ingredients with zero compromise and even fewer regrets. With a passion for protein and flavor seemingly too good to be true, the company launched the now famous ONE Bar in 2015.

Shortly after the success of the ONE Bar, ONE Brands was established. Their mission? To redefine what protein can be by delivering decadent, crave-worthy bars packed with a whopping 20 grams of protein and only ONE gram of sugar. With great-tasting flavors like Birthday Cake, Maple Glazed Doughnut and Blueberry Cobbler, ONE Brands proves that anytime, anywhere guilt-free indulgence is possible.

You've found

the one.

You've found the one.