Recipes made to bring out the best in your pet.


Michael Landa


Austin, TX



Love in every bite.

Nulo was started when founder Michael Landa began seeing an escalation in overweight and diabetic pets. They realized that pets were essentially living in a “fast food nation,” eating food that was nutritionally poor. So Landa set out to be a different kind of pet food company, using only the finest natural ingredients.

Nulo's recipes are exactly what animals need. They're high in animal-based protein, low in carbs and use low-glycemic ingredients to promote healthy body condition and stable energy. Today, athletes and active pet parents around the world champion the Nulo way through their MedalSeries and Freestyle product lines.

Healthier, together.

Healthier, together.