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Campaign and pop up created in collaboration with KENNETT Creative.
What We Did
CAMPAIGN DEVELOPMENT, BRAND MESSAGING, DIGITAL & EXPERIENTIAL
BUT FIRST, COLLAGEN.
As the pioneer of ingestible wellness, Vital Proteins had spent years educating consumers on the benefits of collagen. But by the Summer of 2018, it was time to evolve into a bonafide lifestyle brand. Born via D2C and raised on the back of Instagram, together we aligned on a modern approach.
Feed Your Beauty tapped six influencers, all authentic partners to the brand, to bring Vital’s message of vibrancy to the masses. With wind swept hair and the volume cranked way up, Vital’s digital pep squad took their content to the streets for the very first time (and of course, the gram too)!