U BREW U
Campaign created in collaboration with Kennett Creative.
What we did
Campaign Development, Brand Messaging, Digital Refresh & Content Creation
For the big, the bold, the boss.
Health-Ade Kombucha came to us with one objective: to cut through the noise and breakout of the basic. As a category, Kombucha was a sea of sameness. Same blonde on the beach doing yoga. Same Sunday farmer’s market shops.
You Brew You brought the kombucha of tomorrow to the forefront, tapping into a younger demographic that embraced being individual, real and a little cheeky too. It was a flavor for every flavor with All the Vibe, and None of the B.S.