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Campaign created in collaboration with Kennett Creative.

What we did

Campaign Development, Brand Messaging, Digital Refresh & Content Creation

For the big, the bold, the boss.

Health-Ade Kombucha came to us with one objective: to cut through the noise and breakout of the basic. As a category, Kombucha was a sea of sameness. Same blonde on the beach doing yoga. Same Sunday farmer’s market shops.

You Brew You brought the kombucha of tomorrow to the forefront, tapping into a younger demographic that embraced being individual, real and a little cheeky too. It was a flavor for every flavor with All the Vibe, and None of the B.S.