Packaging, Strategy, Brand ID, Communications, Digital
It's pop, cultured.
Goodbye, sugary soda. Say hello to poppi, a fun(ctional) prebiotic soda for all. With an eye to launch in March, 2020, poppi came to UNCOMMON with a very specific challenge: to create a digital first, modern day badge brand that people want to be a part of and retailers want to carry.
We started by creating a visually arresting package anchored in bright colors & graphic illustrations to capture the newly developed happy, playful & totally quirky personality. Super delicious and made for the gram, poppi is a soda for the next generation.