BE THE PROOF
What We Did
360 CAMPAIGN: TV COMMERCIAL, LIFESTYLE SHOOT AND MESSAGING
GREATNESS LIVES INSIDE.
Bulletproof came to us with a very specific need. After years of performance driven marketing with little to no brand building efforts, their awareness had been steadily declining YOY. To put it bluntly, people just weren’t sure what the brand was about - so we wanted to arm Bulletproof with a simple but inspiring message: that we could all be the best version of ourselves, if we just look inside. The Be The Proof campaign showed every day people from all walks of life.
All unleashing their inner greatness, each in their own special way. Whether it was a morning run, an afternoon hike, backyard yoga, an intense HIIT training circuit or just a day at the office - we showed what it meant to live your proof. With the brand’s very first television spot and a new library of approachable, yet aspirational lifestyle content - we got the message out there that everyone’s proof lies inside, it just needs to be let out (with a little help from Bulletproof).