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What We Did
VISUAL IDENTITY, WEBSITE, CAMPAIGN, CONTENT CREATION
SEA TO SKIN, SINCE 1996
As the true pioneer in clean beauty, OSEA has been sharing their family’s skin and body care products with the world for 25 years. OSEA was founded in the 90’s by natural healer Jenefer (the mom) and is run today by her daughter Melissa. As the first clean beauty brand in the game (yep, they were defining clean beauty before clean beauty even existed), OSEA had done well. But, it was time to shake things up by getting their incredible story out there, updating their visual identity across the board and launching their very first
360 brand campaign to reach a new growth customer that would ultimately take them to the next level. Our task? For the first time in 25 years, define & capture OSEA’s California Clean approach across the board - from website to lifestyle photography to texture to beauty shots - all landing in a breakthrough 2021 fall campaign, inclusive of their first TV spot and out of home efforts, where we would introduce OSEA 2.0 to the world. So with all the makings of a truly standout lifestyle brand, UNCOMMON got to work.