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What We Did
BRAND ID, PACKAGING, CONTENT CREATION, COMMUNICATIONS
RAISING THE BAR ON PROTEIN.
After the release and success of the core brand line, the ONE team focused their sights on expanding the portfolio by creating products with attributes that appealed to new consumers. Our challenge was to create packaging for two new product lines - ONE Plant, a vegan protein bar and ONE Basix, a bar made with all-natural sweeteners. Each design needed to be unique but still connect to the established brand identity.
Our team created two fresh approaches for the brand - a dynamic use of color and the creation of secondary graphics to highlight points of difference. One thing stayed the same across the portfolio - clean and crisp studio photography with modern indulgent ingredients. After launch, the brand saw significant growth with these two new innovations, which helped establish ONE Brands as a leader in the protein category.